Yuren Liu’s speech at London Book Fair
Yuren Liu’s speech at London Book Fair

Webnovel, the global e-publishing arm of China Literature (0772.HK), China’s leading online literature and IP incubator company, brought its original and translated publications to the London Book Fair (“the Fair”). The company also organized a speech by Liu Yuren, Content Director of Webnovel, where he talked about new trends in the field of online publishing. What’s more, Webnovel launched its branded cartoon during the Fair and received enthusiastic feedback from many fans.

Webnovel organized a discussion at the London Book Fair to exchange ideas with more overseas publishers, content developers and readers about new trends and online publishing business models. Yuren Liu, Content Director of Webnovel, talked about how micro-transactions and an in-game-purchase model can be utilized in the online publishing industry, and Webnovel’s strategy to push ahead with such models.

Yuren Liu’s speech at London Book Fair

In addition, the company also brought to the Fair the Pocket Reader — an e-book reader that China Literature developed that can easily fit in a pocket. The product features a voice feature, enabling readers to listen to the books. It can also support SIM cards and is equipped with an E-Ink display.

Founded in 2017 as an overseas portal of China Literature, Webnovel offers a comprehensive platform for online literature. It has gathered more than 16,000 international authors and more than 200 individual translators and groups, who have published over 23,000 original novels, 300 translated novels and some translated Chinese and Korean webtoons. Recent trending publications on Webnovel include Reborn: Evolving from NothingLibrary of Heaven’s PathThe King’s Avatar, and more.

Webnovel’s homepage

Webnovel has developed a unique business model and ecosystem where authors, platforms and readers can work together to reshape the online publishing industry. Webnovel offers support from story creation to publishing with professional writing advice from the company’s editorial team. Also, its excellent royalty payment and Contracted Works Guarantee systems ensure authors’ earnings. What’s more, authors on the platform also have the chance to commercialize their works. They can bring their characters and stories beyond the page, developing their works into movies, TV series, cartoons, and video games.

Webnovel offers users an interesting and diversified interactive community service, where they can follow updates from the author, post comments, and learn about the culture behind a work. They can also share their reading and writing experiences in various online communities.